Jacqui Palhegyi

San Diego, CA  •  (951) 551-3191  •  JPalhegyi@gmail.com •  linkedin.com/in/jpalhegyi

Professional Summary

Writer, entrepreneur, and all-around creative with a knack for storytelling and turning complex ideas into accessible, compelling content. 10+ years crafting campaigns, copy, and content across tech, retail, and education with a track record of building brand voice from scratch and writing across every channel.

Experience

Owner & Founder | Fringe Fabrics, San Diego, CA | February 2024 - Present

  • Founded a sustainable fabric retail business serving San Diego County and beyond; wrote every word on the site, from company values to product descriptions.

  • Grew Instagram following from zero to 11k in under a year through scroll-stopping imagery, community-driven campaigns, and captions with genuine personality.

  • Web traffic more than doubled in Q4 2025, with sessions growing 107% year over year; earned 70 five-star Google reviews and a spot on San Diego Magazine's Best of San Diego 2025: Retail.

Staff Content Designer | ServiceNow, San Diego, CA | September 2022 - September 2023

  • Wrote foundational web copy for Now Learning, ServiceNow's learning experience platform — now the backbone of ServiceNow University's mission to upskill 3 million learners by 2027.

  • Applied UX writing principles and adult learning theory to create accessible, user-centered educational content for customer education and enablement platforms.

  • Collaborated with cross-functional teams to develop content strategies that improved learner engagement and knowledge retention.

Communications & Content Manager | ServiceNow, San Diego, CA | June 2020 - September 2022

  • Managed complete content lifecycle for post-sales support products — research, content design, enablement, amplification, and validation across major product launches and redesigns.

  • Wrote, animated, and produced 15+ high-visibility videos including onboarding series, proof-ofconcept demos, and feature enablement content reaching 72,000+ users.

  • Created and managed a content style guide for Digital Customer Experience products, used by designers, writers, developers, and marketers across the organization.

Corporate Communications Manager, CEO Communications | Intuit, Mountain View, CA | August 2018 - April 2019

  • Co-led FY19 CEO communications strategy for 9,000+ employees during a high-stakes leadership transition with a cross-functional team spanning communications, experience design, and brand.

  • Developed CEO voice and tone guide, origin story, and internal employee experiences.

  • Campaign outcomes included improved internal survey scores, Fortune Best Places to Work and Best CEOs for Diversity rankings, and external features in Forbes, Business Insider, and CNBC.

Communications Manager, Small Business Group | Intuit, Mountain View, CA | January 2014 - September 2017

  • Managed cross-organizational employee communications for 3,000+ Small Business Group employees including intranet content, onboarding materials, newsletters, and immersive employee experiences.

  • Led internal employee activation for the Small Business, Big Game campaign, a Super Bowl initiative developed with creative agency RPA that generated national PR coverage.

  • Contributed to Fortune's #13 Great Places to Work ranking (2017) through employee journey mapping, engagement tracking, and user surveys.

  • Partnered with the Experience Design team to develop voice and tone guidelines for Intuit QuickBooks, shaping internal messaging for a platform now used by 7M+ businesses worldwide.

Communications Manager | AbacusNext (now Caret),  San Diego, CA | July 2019 - May 2020

  • Owned end-to-end communications strategy for a legal and accounting software company, managing the editorial calendar, writing blog posts and social content, and partnering with the PR agency to tell a consistent story across every platform.

  • Worked directly with company leadership to rewrite the corporate mission, vision, and values; grew social impressions by 60% and social shares by 750%.

  • Curriculum and Content Designer | Illuminate Education | Santa Clara, CA | May 2012 - May 2013

  • Designed and facilitated product training and professional development workshops for teachers and administrators nationwide across online modules, user resources, and product documentation.

Content Developer | Selling Energy, San Francisco, CA | September 2011 - May 2012; September 2017 - May 2018

  • Built a training program and developed curriculum for energy efficiency professionals across multiple modalities: learning modules, video scripts, and student workbooks.

  • Developed a brand voice that transformed dense technical content into accessible, compelling training narratives.

  • Teacher, English and Academic Literacy | Jefferson High School, Daly City, CA | August 2008 - May 2011; October 2017 – May 2018

  • Developed and delivered culturally relevant English curriculum to 9th–12th grade students.

Education

University of California, Berkeley

Bachelor of Arts, English Literature

December 2005

San Francisco State University

Secondary Teaching Credential, English

May 2008

Certifications

  • California Single Subject Teaching Credential, English

  • Nielsen Norman Group: Writing Compelling Digital Copy

  • UX Writing Fundamentals — UX Content Collective

  • Intuit's Design for Delight (D4D) Methodology